Case Study —Industry & Agriculture Photovoltaics
2,000+ Qualified B2B Leads Worth Several Million EUR
Overview
An industrial and agricultural PV provider needed a more structured acquisition system to reach manufacturing, logistics, and farming businesses. Before our work, the offer lacked clarity and Meta Ads were attracting mixed-quality leads. After redesigning the positioning, messaging, and full-funnel strategy, the company generated 2,000+ qualified B2B leads and built a pipeline worth several million euros.
1. The Challenge
Complex B2B audience with different energy needs across sectors
A poorly formulated offer that was simple but not clearly articulated
Meta Ads creatives not optimized enough for high-performing lead generation
2. Research & Insights
A full strategic review was conducted to understand business needs and ICP behaviour:
Market & Trends
Understanding political uncertainty, demand cycles, and customer confidence levels.
ICP & Segment Analysis
We mapped the buying logic for three segments:
Manufacturing (high energy consumption, ROI-driven)
Agriculture (land availability, subsidy sensitivity)
Logistics & Warehousing (large roofs, predictable consumption)
Creative & Messaging Input
Each sector required tailored creatives and angles to reflect its specific operational context and economic drivers.
3. Strategy
A structured marketing and communication system was designed.
Positioning
“A high-ROI, subsidy-enabled energy solution tailored to the operational needs of industrial and agricultural businesses.”
Messaging Framework
Focused on:
ROI & subsidy impact
Operational savings
Energy independence
Sector-specific benefits
4. Results
2,000+ qualified B2B leads generated
Multi-million euro pipeline created through Meta Ads
Clear, restructured offer aligned with real ICP needs
5. What This Case Shows
This case demonstrates how structured ICP research, precise messaging, and sector-tailored creatives can transform Meta Ads into a scalable engine for industrial B2B lead generation.